Effective July 1, 1996. All Prices per insertion.

Any Single Newspaper
Size	Col. Inches	1X	6X	13X	26X	52X
Full Page	65	$972	$925	$876	$827	$786
4/5	52	801	763	723	683	648
3/5	39	618	587	556	526	501
1/2	32.5	523	496	471	444	422
2/5	26	424	403	382	361	343
3/10	19.5	323	306	291	274	261
1/4	16.25	271	256	243	230	219
1/5	13	219	208	198	185	178
1/7	9.75	163	154	148	139	131
1/10	6.5	111	107	100	94	90
1/20	3.25	69	67	63	60	58

Combination Rates Any two newspapers
Size	Col. Inches	1X	6X	13X	26X	52X
Full Page	65	$1,654	$1,572	$1,490	$1,404	$1,336
4/5	52	1,362	1,296	1,228	1,158	1,102
3/5	39	1,052	998	946	894	850
1/2	32.5	888	846	800	754	718
2/5	26	722	686	648	612	584
3/10	19.5	548	522	492	466	444
1/4	16.25	462	434	412	392	370
1/5	13	370	350	334	316	302
1/7	9.75	280	266	250	238	224
1/10	6.5	190	184	168	162	154
1/20	3.25	118	112	110	104	98

Combination Rates Any three newspapers
Size	Col. Inches	1X	6X	13X	26X	52X
Full Page	65	$2,394	$2,274	$2,154	$2,037	$1,926
4/5	52	1,971	1,875	1,776	1,677	1,593
3/5	39	1,518	1,440	1,368	1,290	1,230
1/2	32.5	1,284	1,218	1,155	1,092	1,035
2/5	26	1,041	987	939	888	840
3/10	19.5	792	756	714	672	642
1/4	16.25	666	633	597	564	534
1/5	13	537	504	486	456	432
1/7	9.75	402	378	363	339	318
1/10	6.5	273	261	246	231	219
1/20	3.25	168	159	156	147	138

Combination Rates Any four newspapers
Size	Col. Inches	1X	6X	13X	26X	52X
Full Page	65	$3,112	$2,952	$2,800	$2,644	$2,516
4/5	52	2,564	2,440	2,308	2,188	2,072
3/5	39	1,980	1,876	1,780	1,684	1,600
1/2	32.5	1,668	1,592	1,504	1,420	1,352
2/5	26	1,356	1,292	1,220	1,148	1,100
3/10	19.5	1,036	980	936	876	828
1/4	16.25	868	820	780	732	700
1/5	13	700	660	632	592	564
1/7	9.75	524	492	484	444	416
1/10	6.5	352	336	320	304	288
1/20	3.25	216	212	204	192	184

Combination Rates Any five newspapers
Size	Col. Inches	1X	6X	13X	26X	52X
Full Page	65	$3,785	$3,595	$3,405	$3,225	$3,055
4/5	52	3,130	2,965	2,810	2,655	2,520
3/5	39	2,405	2,285	2,170	2,050	1,950
1/2	32.5	2,035	1,925	1,830	1,730	1,635
2/5	26	1,645	1,570	1,485	1,395	1,330
3/10	19.5	1,250	1,190	1,130	1,070	1,015
1/4	16.25	1,045	995	945	895	840
1/5	13	840	795	760	720	680
1/7	9.75	630	605	565	535	510
1/10	6.5	425	410	385	360	340
1/20	3.25	260	255	240	230	220

AD Dimensions For All Newspapers
Size	Width in inches	Height in inches	Proportions columns x inches
Full Page	10 3/4	13 11/16	5x13 11/16
4/5	8 5/8	13 11/16	4x13 11/16
3/5	6 7/16	13 11/16	3x13 11/16
1/2 Horizontal	10 3/4	6 3/4	5x6 3/4
1/2 Upright	6 7/16	10 1/4	3x10 1/4
1/2 Vertical	5 5/16	13 11/16	2 1/2x13 11/16
2/5 Vertical	4 1/4	13 11/16	2x13 11/16
2/5 Square	8 5/8	6 3/4	4x6 3/4
3/10 Square	6 7/16	6 3/4	3x6 3/4
3/10 Vertical	4 1/4	10 1/4	2x10 1/4
1/4	5 5/16	6 3/4	2 1/2x6 3/4
1/5	4 1/4	6 3/4	2x6 3/4
1/7	6 7/16	3 5/16	3x3 5/16
1/10 Square	4 1/4	3 5/16	2x3 5/16
1/10 Vertical	2/16	6 3/4	1x6 3/4
1/20	2 1/16	3 5/16	1x3 5/16

550 S. First Street
San Jose, CA 95113
408/298-8000

Classifieds:
408/298-8500
415/424-0180

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