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The Metro Advantage
- Second highest circulation newspaper in Santa Clara County.
- Reaches a larger audience than any other local radio station.
- Most complete arts and entertainment coverage in the county.
- Targets demographically desirable active adults who have a-higher-than-average income level and a higher-than-average education level.
- Free (just like broadcast radio and television!): People pick it up because they want it and not only do they want it, but they share it: and average of 2.8 people read each copy.*
- Distributed at a whopping 1,200 select locations. Distribution is well-managed to ensure that all papers are picked up every week. In fact, demand exceeds supply.
- Weekly circulation is 85,000; weekly readership is 238,000.*
- Circulation is audited by verified audit circulation
- 140 red newspaper racks are strategically located around the valley.
- "Shelf life" of one week. Readers refer repeatedly to each issue for at least seven days.
- Special issues are published regularly and are kept and referred to throughout the year (talk about shelf life!)
- 79% read Metro's display advertising once a week or more.**
- Basic graphic design of ads is induded in the price and we work extra hard to make your ad look extra good.
- Good ad visibility. Ads don't get lost in the paper like in a large daily.
- Highly successful format that has been proven throughout the nation. Metro belongs to an international association of 80 similar weekly newspapers. Many are stronger than the major dailies in their marketplace.
- Award winning journalism.
- Thursday delivery is ideal for weekend sales, events and promotions.
- Best dining guide in the valley. (We think so! And so do our advertisers!)
- Ads take on "guide" quality of the paper. Readers look to Metro as an authority on where to go and what to do. This authority extends to the ads.
- Management of Metro: experienced, proven track record, committed to quality product, customer-oriented and locally owned.
- Published in an exceptional marketplace. Santa Clara County is the third highest in tbe U.S. for average household income after Nassau-Suffolk, NY, and Bridgeport-Stamford, CT.
