Metro Newspapers Policies

    Payment in advance is required of all advertisers unless credit is approved by publisher.

    Accounts are due and payable upon billing, and become past due on the 10th day following statement date. A service charge of 1.5% per month will be assessed on overdue balances, 50¢ minimum. I/We Agree that should it become necessary for Metro Newspapers to institute legal proceedings for the collection of any balance due under this account, I/we agree to pay reasonable attorney fee's to be fixed by the court, and all costs to suit.

    There is no charge for basic type-setting and layout. Custom artwork and camera shots constitute an additional charge, however.

    Metro Newspapers will make every effort to comply with reasonable placement requests when possible but no placement may be reserved or guaranteed.

    Conditions

    As used in this section the term "publisher" shall refer to Metro Newspapers. The publisher reserves the right to edit, alter, omit, or refuse any advertising submitted for publication and to insert the word "Advertisement" where deemed appropriate.

    Metro Newspapers accepts no liability for its failure, for any cause, to insert an advertisement. Liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for an error that does not materially affect the value of the advertisement. To qualify for an adjustment, any error must be reported within 15 days of publication date. Credit for errors is limited to first insertion.

    Drawings, artwork and articles for reproduction are accepted only at advertiser's risk and should be clearly marked to facilitate return.

    Advertisements are accepted upon the representation that the advertiser and/or its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense and/or loss by reason of any claims arising out of publication.

    Publisher is not liable for delays in delivery and/or nondelivery in the event of Act of God, action by any govern-mental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.

    Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and which advertising was published.

    Metro Newspapers reserves the right to revise its advertising rates at any time. Announcement of an increase shall be made four weeks in advance to contract advertisers. Conditions other than rates are subject to change by publisher without notice.

    All advertising orders are accepted subject to the other provisions, terms, and rates of our current rate card. Failing to meet contract requirement for frequency or number of inches will be re-billed at a higher rate corresponding to the actual amount of space used at the earned frequency or bulk rate.

    No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with provisions of the rate card.

    No verbal agreement altering the rates and/or terms of this rate card shall be recognized.

    Premium Placement

    15% will be added to the Gross Ad cost for Premium Page Placement.

    Political Rate

    (Payable at time of placement). lx rate

    Preprinted Insertion

    Call your sales representative for a quote

    Color

    Spot Color
    Metro.......................$200
    Metro Santa Cruz .....$150
    4-Color
    Metro.......................$600
    Metro Santa Cruz .....$450

    Cancellations

    Ad space order canceled after 5pm Thursday before publication will be charged to client at 50% of Gross Rate. Ads canceled after 2pm Friday will be charged for space reserved.

    Agency

    Discount 15% with camera-ready art

    Production Charges

    Metro Newspapers offers complete graphic services. Minor paste-up, camera work and typesetting is provided at no charge to the advertiser Additional services will be charged as follows:
    Line shot ..........................$12.00
    Halftone............................$12.00
    Screened effects.................$12.00
    Reversal............................$12.00
    Double burn .....................$12.00
    Velox of finished ad...........$14.00
    Original art.........................45/hr.
    Photography........................35/hr.
    Typesetting..........................45/hr.
    Paste-up..............................45/hr.
    Minor additional alterations..$6.00

    Deadlines

    Metro/Metro Santa Cruz:
    Space reservations &
    Production ads................Friday, 5pm
    Camera ready.................Monday, 5pm
    Holidays advance all closings by 24 hours.

    Community Newspapers:
    Space reservations &
    Production ads................Wednesday, 5pm
    Camera ready..................Friday, 5pm
    Holidays advance all closings by 24 hours.

    Mechanical Information

    Metro Newspapers format is based on a 5 column tabloid page on 14-inch newsprint. For best reproduction, advertising material should be submitted as either a 1-piece velox or camera-ready mechanical, or as clean black and white artwork. Photographs reproduce particularly well with our offset printing process, and prescreened halftones should be to size and 85-line.

    Metro Newspapers
    550 S. First Street
    San Jose, CA 95113
    408/298-8000

    Classifieds:
    408/298-8500
    415/424-0108


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