Who Reads Metro?
Simmons says:
As Santa Clara Valley's largest weekly newspaper, Metro targets the most desirable consumer spending segment in one of the nation's wealthiest metropolitan areas. Focusing on the 18 to 44-year-old demographic - the years of rising careers and incomes - Metro's readers spend an estimated $6.5 billion annually.
Each Thursday, Metro delivers a compelling, engaging package of news, arts and lifestyle features, contemporary graphics and comprehensive entertainment and dining listings to more than 1,000 distribution points countywide. This high level of market penetration is achieved through a refined system of controlled circulation. The circulation program is carefully monitored and fully audited by a national verification firm.
The numbers speak for themselves. The research data on the following pages was generated by Simmons Custom Research, based on a survey of Metro's readership undertaken in February 1994 and supplemented by third-party research.
An extraordinary group of consumers
