.Find the Next Great Thing

Airfield Supply Co. Takes San Jose Dispensary to the Next Level

Sponsored content by Airfield Supply Co.

Airfield Supply Co. has always prioritized both the best products and the best customer service.

Ever since its founding in 2010 as San Jose-based medical marijuana dispensary South Bay Healing Center, “we have always been a community-driven business,” said Marc Matulich, chief executive officer. As the business evolved along with the industry, it became a leader, locally and nationally, continuing to be dedicated to quality, safety and education. Now, in its 13th year of operation, Airfield Supply Co. strives to create a modern, immersive shopping experience — whether shopping in-store, online for pickup or for delivery.

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“We exist to help everyone make the most of life’s journey, every day,” Matulich said. “Our job is to see how we can use insights and trends, combined with customer-driven engagement, to carry—and develop—the best cannabis products for a very wide range of customers and needs.”

That this goal has been reached is evident in Airfield’s multiple “Best Of” awards from the greater San Jose community, including winning Metro Silicon Valley’s 2023 Best Dispensary, Best Budtenders and, Best Menu & Pre-Order & Pick up. “We are super honored for this recognition,” Matulich said.

Airfield prides itself on being a “vertically integrated company,” he said, referring to the strategy of streamlining operations through taking direct ownership of production stages, instead of only relying on external contractors or suppliers. One result is its two award-winning, in-house, craft-grown, small-batch lines — Aviation Cannabis and Jetfuel Cannabis made from cannabis grown on-site at Airfield in San Jose. 

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Aviation, launched in 2021, features single-source, premium, whole-bud cannabis flower, cured resin vapes, and fresh concentrates in “the most recyclable packaging materials available to the industry today,” according to Airfield materials.

“We also spend a massive amount of time sourcing and partnering on new third-party products,” Matulich said, “as well as finding the right partners who meet our quality standards. We are always looking to find the next great thing.” To that extent, Airfield Supply joined the Gold Flora family of companies this year — offering customers further access to premium products and also kick-starting expansion as a part of its retail network across California. 

In-store, as well as on the company’s well-designed website, customers can choose products to fit a variety of needs. “Destinations” Energy (including Jetfuel’s Lightning Jack), Create (including Up North Pineapple Trainwreck), Focus (including Gold Flora’s White Gold 2:1 CBD-rich disposable vape), Euphoria (including Raw Garden’s Lemon Oz – Diamonds), Relax (including Papa & Barkley’s ReLeaf Balm, Sleep (including Aviation’s Wedding Cake cannabis), Arouse (including Quim’s Night Moves Intimate Oil), and Relief (including Level ProTab 1:1), have something for everyone, said Matulich.  

Website customers can also browse by product category, potency, and brand, if they choose.

Airfield’s own product lines are “flower-driven,” he said, and overall the dispensary’s product selection covers a wide range of forms, including flower, pre-roll, edible, vape, concentrate, beverage, tincture, topical, CBD, and pills and capsules. Gear, glass and accessories are also available.

The website’s blog is designed to educate and entertain on topics such as “endocannabinoids” and “microdosing.” Said chief marketing officer Chris Lane, “We put a lot of focus on education, both with our staff and with customers. And we get a lot of important feedback from them that drives our product development and purchasing strategies.”

While same-day and next-day delivery is available across San Jose, Mountain View, Sunnyvale, Campbell and many other the South Bay cities, on-site visits to Airfield are both educational and fun. Budtenders, known as the “Flight Crew,” are highly knowledgeable, “and take your shopping to new heights,” according to the website. Between 1,000 and 1,500 shoppers visit each day, Lane said, and they often find, in addition to the range of products, unique events designed “to make each visit a center of experience and energy,” he said.

Airfield recently hosted the Select Oil Arcade Truck, with two claw machines, and a “photo-worthy backdrop” allowing participants to document their experience. Prizes such as rolling trays, shirts, hats, key chains, car fresheners, lanyards, lighters, and stickers could be won by enthusiastic players. Lane noted that Airfield often hosts celebrity meet-and-greets, such as a recent event with NFL star Ricky Williams.

To ensure there is always something new to explore, Airfield launched “The Hanger”in 2020, a special rotating shopping activation space where customers can learn about products and brands in deeper depth, said Lane, watch short videos, and attend product showcases or educational events. “We work hard to offer a consistent schedule of specials, and exclusive, limited-edition products,” he said. 

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Matulich emphasized that Airfield, from its founding as South Bay Healing Center, has continued its “love of being a part of the San Jose community. We continue to engage with each individual, and offer everything we can to help them embrace their day.”

So, what’s next for the highly successful and beloved business? The Airfield team is asking itself, “How can we do more?” Matulich said. He hinted at 2023 announcements to come: “We have some very exciting plans coming up in the next year!”

Airfield Supply Company, 1190 Coleman Ave., San Jose. (408) 320-0230, www.airfieldsupplyco.com

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