Mark Anthony Medeiros & Amie Frisch

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Who would have thought it was possible to start a farm under a freeway on the East Side? Mark Anthony Medeiros and Amie Frisch, that’s who. The former San Jose State University students are the co-founders of the urban farming project Veggielution. Aiming to empower San Jose by creating a sustainable local food system, the duo have been growing arugula, beets, broccoli, chard and radishes on a little one-acre parcel at Emma Prusch Park. Selling the fresh produce to the public at their adjacent produce stand, Veggielution has been so successful that it was even honored by San Jose Councilmember Nora Campos at Mayor Chuck Reed’s recent State of the City Address.


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